Maitland Riverlights Multicultural Festival proudly presented by Greater Bank has been successful in applying for NSW Government grant funding under the Destination NSW Regional Flagship Events Program. The event will receive $20,000, which will support the marketing of October’s iconic festival beyond the Hunter region to boost overnight visitation as per the grant guidelines.
In its seventh year, Riverlights popularity within the community has been progressively growing year after year. The last event attracted over 11,000 people to The Levee, Central Maitland, and organisers are expecting to boost this figure with the help of the grant money to promote the event actively outside of the Hunter region for the first time.
Maitland Mayor Loretta Baker says, ‘We know that local people love the colour, music, dance, tastes and sounds of Riverlights. It’s a celebration of Maitland’s culturally diverse community and with the help of the grant funding we hope to be able to share our diversity and celebrate with even more visitors to the city.’
Member for Maitland Jenny Aitchison says ‘I’m very proud to support an event that celebrates our diverse and colourful culture through interactive stalls, dance, food, music and arts. I congratulate and thank everyone involved for all they have done and achieved in attracting Regional Flagship Event status to enhance the event as well as further strengthen our local tourism industry.
‘Riverlights proves that Maitland is a regional city with a big heart. It’s the time when The Levee transforms into a focal point for an inspiring evening of celebrating and uniting our diverse cultures and communities’.
The NSW Government’s Regional Flagship Events Program identifies and supports events in regional NSW that have the potential to act as a ‘cornerstone’ or flagship tourism event for their area by attracting overnight visitation and delivering long term benefits to the region.
Planning for October’s festival is well underway and returning again will be the diverse cultural villages with their food tasting, traditional games and arts, and of course the music and dance that is always a highlight of the event.
To experience the culture of the four corners of the world right here in Maitland, then make sure you put Maitland Riverlights in the calendar for Saturday 13 October from 3.00pm to 9.00pm.
For more information about this free family friendly event visit maitlandriverlights.com.au